Web-first content on 7 platforms: My SXSW 2010 panel

A big thank you to everyone at SXSW for having me (and my Creative Loafing compatriots) out to Austin for the 2010 Interactive Conference.

We came, we spoke, we took notes, we wrote daily blog posts, we shot video, we stayed for the music portion, we swore we’d never party that hard again (again).

Here’s the updated 7-platform model that we debuted at the panel and talked about extensively (click the thumbnail for a full sized image). For an explanation of the 7-platform model, click here.

There will be a podcast of our panel posted soon by the South By folks and we will post a link to that as soon as we get it.

You can also watch a video here of our pre-panel shenanigans in the hallway of the Austin Convention Center.

See you all next year!

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This entry was posted on July 9, 2010 at 9:48 pm and is filed under Media with tags diagram, interactive, Media, model, platforms, SXSW. You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.

One Response to “Web-first content on 7 platforms: My SXSW 2010 panel”

Book Review: Medill on Media Engagement « The White Elephant | Reflections on Media and Philosophy in the Integral Age Says:
May 6, 2011 at 2:47 am

[...] According to contributing editor Bobby Calder, “Experiences are created by contact points – moments in which the consumer experiences the brand in a way that clarifies or distills the concept.” This allows for the application of all media experiences along all content (or channel) lines, and on all platforms (print, online, TV, radio/podcast, event). See previous post [...]

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